Europe against #greenwashing
The aim of the proposal, due to be tabled by the European Commission in the coming weeks, is to help consumers make better-informed choices about the products they buy.
Whether “green”, “eco” or “environmentally friendly” – almost half (40%) of the environmental claims made about products are “unsubstantiated”, the Commission says in the draft.
To ensure green claims are demonstrated, EU member states will be requested “to set up a system of verification for the substantiation of environmental claims” that will have to be carried out by “independent verifiers”.
53% of green claims give vague, misleading or unfounded information
40% of claims have no supporting evidence
Half of all green labels offer weak or non-existent verification
There are 230 sustainability labels and 100 green energy labels in the EU, with vastly different levels of transparency
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